´Ě»Lynda Forsha, principal of arts advisory services, is an independent curator and art advisor who works with private collectors and corporate clients, advising them on art acquisitions. From 1979-1993 Forsha served as curator at the Museum of Contemporary Art San Diego and from 1988-1993 was head of the museum's curatorial department. During her tenure at MCASD, she originated over 30 major exhibitions and commissioned numerous temporary and permanent works of art. In 1993, she was appointed director of inSITE, a collaborative project of 38 nonprofit institutions that commissioned 78 temporary installations and site-specific works throughout the San Diego/Tijuana region. From 2002 through 2005 she served as the public art program director for the city of San Diego's public art program. During her tenure she planned, coordinated and administered all phases of a wide variety of public art programs and projects. In 2008- 2009 Forsha served as a director of the Gagosian Gallery and helped launch their new space in La Jolla, California. Forsha serves as project curator for murals of La Jolla, a project conceived in 2010 as a means to enhance the civic character of the community by commissioning public art projects on private property. To date, 13 new works by artists John Baldessari, Gajin Fujita, Anya Gallaccio, Robert Ginder, Ann Hamilton, Robert Irwin/Phiipp Scholz Rittermann, Kim MacConnel, Ryan McGinness, Roy McMakin, Richard Allen Morris, Catherine Opie, Julian Opie and Fred Tomaselli have been installed throughout La Jolla.